Oct 04

Neustar, Inc. announced its new Text Everywhere service that allows communication service providers to offer text messaging service, using SMS or short messaging service, on network-connected devices. Text Everywhere is designed to deliver all the benefits of text messaging without limiting subscriber choice. Consumers and businesses using this service will be able to send and receive text messages from network-connected devices including televisions, IP desk phones, tablets, netbooks, etc.

“The rapid adoption of tablet and other network-connected technology is changing how consumers and businesses connect in their daily lives. Neustar’s Text Everywhere provides operators with a simple, secure, and scalable solution to meet the demands of their customers,” said Steve Edwards, senior vice president, Carrier Services, Neustar. “What we are announcing today only scratches the surface of what will be possible with this creative approach to IP-enabled services in the future. We look forward to collaborating with our customers to expand digital communications.”

Text Everywhere will help enable compelling new experiences for consumers, new revenue opportunities for operators, and new ways for people to collaborate in the workplace. This IP-based service removes the service limitations from the phone number and instead examines the device capability. Text Everywhere also will include features such as:

Seamless Integration for Operators – ” No special equipment required. Service is supported by existing voice service activation and management services.

SMS Auditing for Businesses – ” Reporting functionality on SMS usage by employees for IT and compliance departments.

Parental Controls – ” Ability to create settings that limit SMS capabilities during specific times or to certain numbers.

Neustar’s innovative approach to the delivery of IP-enabled services unlocks the potential for ingenious new applications and services that operators can offer to their consumer and business subscribers. Text Everywhere is the first example that will be commercially available. The company is continuing to explore ways operators can deliver rich new online services, from emergency applications to connected home functionality.

“Text messaging remains among the most popular way for people to stay connected,” said Brian Partridge, vice president, Yankee Group. “Technology solutions that bridge the technological underpinnings of SMS text messaging with the growing popularity of IP-enabled devices bring a wide variety of potential use cases. This new approach to text messaging proposed by Neustar extends the possibilities for greater innovation in the telecommunications industry.”

Sep 27

Texting in Canada is still on the rise. The Canadian Wireless Telecommunications Association (CWTA) recently announced that in Q1 Canadians sent 18 billion text messages. March had the highest stats in history with just over 6 billion, or an average of 199 million messages per day.

Check it out!

Sep 27

We’ll we’re all very excited that AT&T Wireless is finally offering international SMS and MMS plans. This would’ve been useful for the last 3 times we went to Europe and racked up monster SMS and data bills! Check out the details here:

Check out the details here.

Aug 18

The Federal Communications Commission is working on a plan so that everyone with a mobile device can reach 911 in case of an emergency, no matter what the means: text message, video, photo, voice call. And the FCC wants what it calls “Next Generation 911″ to be able to determine what location your message is being sent from with accuracy.

“It’s hard to imagine that airlines can send text messages if your flight is delayed, but you can’t send a text message to 911 in an emergency,” said FCC chairman Julius Genachowski.

At the Association of Public Safety Communications Officials conference in Philadelphia, Genachowski unveiled the plan that the commission will need to coordinate with many local, state and federal government agencies. (You can read the FCC’s press release about it here.)

http://technolog.msnbc.msn.com/_news/2011/08/11/7347694-soon-youll-be-able-to-send-text-video-911-messages

Apr 20

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Mar 12

Group-texting app GroupMe may have just updated its mobile offerings, but it seems as though the service has a few tricks up its sleeve, delivering even more new updates.

GroupMe launched to much buzz in October 2010 as a way to easily create an instant SMS chatroom on one’s phone. The app’s appeal was in its simplicity — one could use the app to start a private chat with groups of friends, even those sans smartphones.

And it seems as though the idea of mass texting struck a chord — the startup scored $10.6 million in Series B funding in a round led by Khosla Ventures (with participation from additional new investors, including General Catalyst Partners and First Round Capital, and previous investors Lerer Ventures, Betaworks and SV Angel) in January.

Still, GroupMe is far from the only group-texting app on the block. There’s also Fast Society, a party-centric service that recently updated with a slew of features and an Android app. And Beluga — which was recentlyacquired by FacebookAnd instant-messaging app Kik, which announced Monday it will add group-messaging and photo-sharing features to its iPhone and Android apps. (Not to mention all the new apps cropping up atSXSW).

READ MORE AT http://mashable.com/2011/03/09/groupme-2-1/

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Jul 03

Cliff Kushler is the Seattle-based inventor of T9, the cellphone technology that makes texting easier by guessing which word you intended to type. (And makes it easier to accidentally write something nonsensical like, “When are you going to the parfait?”) Now Kushler tells the New York Times that T9 is so y-e-s-yesterday. The newest, bestest way to mass-text your friends that you just got dumped is something he invented called Swype.

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Jul 03
by JOHN ROTHSTEIN  (http://johnrothstein.com/izigg-top-6-reasons-to-run-a-text-message-marketing-campaign/)

1.    SMS usage is surpassing email usage globally at an astonishing rate.   Text messaging is no longer just a “Gen-Y” phenomenon but has grown in usage across generations.

2.    In comparison to traditional print advertising, SMS is far more cost effective and has been shown to be 10 times more effective than normal print ads and 5 times more effective than standard snail mail.

3.    Unlike traditional print, radio, or television ads, responses to SMS campaigns can be tracked with pinpoint accuracy.  A mobile campaign ensures that advertisers have 100% control over messaging, targeting, testing and reporting.  And if you’ve dabbled in direct marketing before, then you know that these four components of running a successful campaign can strain even the biggest advertising budgets.

4.    SMS messaging is immediate and direct: by nature of the standard 160 characters, text messages are short and concise. They reach the person that needs the information quickly. And responding to or reading a text message takes only seconds.

5.    Text messaging campaigns are available at the “height of interest”: savvy marketers know that it takes massive effort to engage a prospect and the timing must be perfect.  A text campaign let’s a mobile subscriber respond at the emotional height of interest, and can be a “make it or break it” moment for conversion.

6.    Text message advertising can augment your other marketing efforts: your email marketing, events, websites and really every marketing channel can be leveraging your mobile campaigns.  I venture to say your mobile marketing segment will become your company’s most prized segment of all based on what I’ve mentioned above.

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Jun 15

Like the telephone 100 years ago, fax machines starting in the 1970′s, and email in the 1990′s, employers and employees alike are struggling to adapt to new communication technologies and how they can and should be used. The current struggle seems to largely be over the appropriate use of text messaging in and about the workplace.

A new survey shows certain workplace interactions — those traditionally reserved for a face-to-face or phone conversations — are taking place more and more over text message.

When it comes to college kids and recent grads (18-24 years old):

  • 11% think it’s appropriate to ask for a raise via text;
  • 32% say it’s okay to “call in sick” to work via text and 22% have actually done it; and
  • 11% think it’s okay to quit a job via text.

As you might suspect, the younger you dip into Gen Y, the more acceptable these actions became. For 13-17 year olds:

  • 18% of 13-17 year olds think it’s appropriate to ask for a raise via text;
  • 51% think it’s okay to “call in sick” to work via text; and
  • 20% think it’s okay to quit a job via text.
Jun 09

DJs can take song requests and shout-outs via text message while DJing and interact with the crowd!

Build a mobile subscriber list for event attendees and send text message updates about events and promotions.

Simply choose the exclusive alias you would like to use (i.e. DJSPIN) and patrons in the crowd can text message DJSPIN to 30300 initiate a song request/shout-out and subscribe to your mobile list.

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