Oregon State University and Yale both encourage a convenient, tech-savvy and library-friendly method for students to ask librarians reference questions: The text message.

Students text a question to an advertised number during library hours, and an alert appears on the computer screen of any librarian who is signed into the library’s instant-messaging service. The librarian uses the computer to send a text message back to the student’s cellphone.

TextAway’s TextConnect platform does this better! Any organization can have their target audience text message questions to 30300 and that organization can respond via email, the web or via mobile phone.  TextAway also builds colorful mobile websites to incorporate with text messaging.